![]() ![]() The three main players are WeVerse, Universe, and Lysn, which combined host the content of more than 100 acts across the industry. The best apps are now global one-stop shops for merchandise, original video content, fan-to-fan interaction, and exclusive posts from the artists themselves. Because even with K-pop artists' frequent updates to Instagram, YouTube, Twitter, and Tiktok, fans are still willing to pay for content from their idols. In the past three years, a handful of platforms have bubbled up to deliver monetized exclusivity, and the ability to message your favorite artist directly - for a price. Until 2019, merchandise and albums were often only available through third party websites, and official fan communities were hosted on Korean-language forums. The K-pop industry has always been skilled at monetizing fan-artist relationships, but has been frustratingly slow to digitize them. ![]()
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